In many organizations, Integrated Marketing Communications (IMC) is an often-misunderstood practice within the marketing, media and advertising industries. In fact, IMC is a simple concept that ensures that all marketing tools are carefully integrated so that they work together for stronger results and public relations is usually at the apex of it all. In this session, you’ll gain an understanding of the foundation of IMC.
During this session you will:
- Learn the basic components of IMC.
- Understand why brands are turning to IMC for better results.
- Examine a recent, successful IMC campaigns.
Learn how to develop and maintain an effective IMC strategy.
Bianca Crawford is the owner of the Crawford Austin Agency, a full service Public Relations, Marketing and Event Management Firm located in Columbia, South Carolina whose clients range from non-profits, law firms, small businesses and educational institutions. Bianca is also a university instructor in the Department of Mass Communications at Claflin University. She earned a Bachelors of Arts in Journalism and Mass Communications from the University of South Carolina and a Masters degree in Organizational Change and Leadership from Columbia College. Bianca previously worked in the finance and television industry prior to creating the Crawford Austin Agency.
Bianca takes pride in giving back to her community and is an active member of the Columbia Junior League, Alpha Kappa Alpha Sorority and previously served on numerous boards including the Greater Columbia Chamber of Commerce, the Columbia Development Corporation and was a founding member of Columbia’s Opportunity Resource (COR).
Bianca is a graduate of Leadership Columbia and in 2008 was named one of the “Top 20 under 40”by the State Newspaper, Young Professional of the Year by the
Greater Columbia Chamber of Commerce and in 2014 she was named Top 40 under 40 by Black Pages USA.